With much excitement, we announce a new Donor Focus column that answers queries from fundraisers like you by Wiley Stinnett, our veteran SVP, Executive Creative Director. The first question up: “What If I Don’t Have The Funds To Invest In Donor Acquisition?”
With much excitement, we announce a new Donor Focus column that answers queries from fundraisers like you by Wiley Stinnett, our veteran SVP, Executive Creative Director. The first question up: “Is Direct Mail Dead?”
With much excitement, we announce a new Donor Focus column that answers queries from fundraisers like you by Wiley Stinnett, our veteran SVP, Executive Creative Director. The first question up: “Is Direct Mail Dead?”
A lot of time and energy is being spent on “what to do” with “the Millennials.” There are seminars, articles, and blogs each addressing this group of people as though they were some kind of aberration. They actually remind me of me! I’m a “child of the 60s” one of those long-haired, lazy hippie-types who were bringing America down. But the strange thing is, I was never a hippie, never had really long hair (I think Jimmy Carter’s hair was actually longer than mine), and I had three jobs just to get through high school. I didn’t have time to do anything with America except work, vote, and pay taxes!
Three different perspectives written by contributors from three different generations. We examine the impact that Millennials, Generation Xers, and Baby Boomers have had on fundraising, and how to best target them in your direct response communications.
Do you ever wonder if direct mail is as effective as it once was? Do you find it a challenge to keep up with the changes in digital fundraising and social media? In a recent webinar, we provided an argument as to why, as fundraisers, we shouldn’t be thinking so narrowly.
Social network management requires a large amount of content and changes pop up unexpectedly that require a constant adjustment of strategy and tactics. This takes a significant investment of time and staff. But can you really walk away from Facebook?
Did you know that many organizations, maybe just like yours, raise a staggering 25% of their annual budget in the month of December alone?
It’s not just the weather that’s hot: fundraisers like you and me are in the midst of sweating the details of finalizing our fall fundraising plans. That’s why there’s no better time to look at insights to make your holiday season efforts more joyful and successful!
We often hear clients use the words “Summer Slump,” a term they use to describe what can be a difficult time of year to fundraise successfully. With school out, people on vacation, and good weather, donors can be distracted, and supporting your organization’s cause may not always be top of mind. But summer doesn’t have to be a time when you’re barely meeting your budget.
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