As you look ahead into the new year, it is important that you take a few minutes to review your process for engaging with supporters who have recently entrusted you with their email address.
Not too long ago, I saw a deeply touching Facebook post about a humanitarian crisis. It featured a heartbreaking story and what a certain organization was doing to help those in need. I immediately clicked the “Donate” button and made a gift. Within minutes I had a receipt in my inbox and then . . .
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